With the objective of growing brand awareness and driving sales, Purple sought to tell an authentic, immersive direct-to-consumer story through a showroom and a series of pop-up experiences across the United States. Engaging The Lion’esque Group, an MG2 company, as their full-service partner, they were able to take a turn-key
approach toward driving sales and educating potential customers. 

The design team visualized, crafted, ideated, and executed an innovative physical retail strategy, as well as sourced and managed the production of popup spaces across multiple cities. This multi-faceted program has empowered the brand to evolve and expand the program in the future, broadening its reach and allowing more customers to experience their Purple Grid technology first-hand.