UNIQLO is the fourth-largest apparel retailer in the world with a growing network of more than 1,400 stores offering high-quality, casual apparel. As UNIQLO continues to expand, they work to integrate the cultural characteristics of each market into their retail stores while staying true to the brand’s core design.
When entering new markets, UNIQLO has strategically raised brand awareness by utilizing pop-up or temporary store locations. MG2 partnered with UNIQLO’s US and Japan teams on a series of such pop-ups as well as in-line mall stores and a flagship store. One particularly unique pop-up was located in Boston’s historic Faneuil Hall Marketplace and will be followed by a nearby flagship store reflecting a striking blend of UNIQLO’s modern aesthetic and the heritage of the nearly 200-year-old Quincy Marketplace building.
In each store location, MG2 interpreted the key UNIQLO brand and design values to fit the distinctive features of the market. UNIQLO’s signature design elements — from a precise approach to symmetry to a focus on strong visual impact upon entry — ensure that every store stays true to the UNIQLO brand while attracting a new set of loyal customers.