Our Markets


We create memorable experiences that anticipate the needs and lifestyle shifts of evolving consumers.

  • 75%
    increase in customer engagement
  • >120
    brands reimagined and transformed
  • 300%
    increase in traffic following pop-up launch
Strategy and ideation
  • Brand and narrative positioning
  • Consumer trends and research
  • Competitor benchmarking
  • User experience design and research
  • Turn-key pop-up real estate strategy
  • Full architectural services
  • Design prototyping, guidelines, and standards
  • Brand design and development
  • Interior design
  • Master planning
  • Visual merchandising
  • Lighting design strategy
  • Digital engagement
  • Technology design strategies
  • Environmental graphic design and wayfinding
  • Sustainable ROI analysis and integration
Implementation and management
  • Operations and staffing strategy
  • Vendor procurement and management
  • Integrated project delivery
  • Cost management
  • Data capture and analytics
  • Jurisdictional due diligence research and reporting

Our Clients

Nordstrom Local

The Lion'esque Group logo

Human Connections in a Digital Age

In 2020, MG2 merged with retail pop-up experts The Lion’esque Group to further elevate our expertise and offer our partners innovative, future-facing solutions that scale over time. Together we help brands attract a new generation of brand loyalists through unexpected, engaging, interactive micro-environments.