Consumer Experiences

Specialty Retail

Leading-edge engagement

Specialty Retail thrives on emerging trends; trends that provide an opportunity for nuanced personalization and that appeal to customers on a fundamental level. MG2 and TLG have partnered with many of the world’s leading brands in bringing to life one-of-a-kind environments that are authentic, unique, and foster loyalty, enabling hybrid experiences that can flex over time. We unearth unique ideas that translate into captivating spaces and bring our client’s visions to life.

Designed to reflect the communities they serve

  • Brand and business immersion
  • Consumer trends and research
  • Real estate evaluation and assessment
  • Project goals and success measures
  • Design and experience attributes
  • Casework, millwork and fixture design
  • Customer and brand experience journey mapping
  • Signage, graphics, and wayfinding
  • Data capture and analytics
  • Sustainable design
  • LEED and ILFI certifications
  • Sourcing and procurement
  • Build management

Our process

Immersing ourselves in your goals and your brand position, infusing them in the built environment, and providing the mechanisms you need to achieve or exceed them.

Our Team

MJ Munsell

Chief Creative Officer

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Melissa Gonzalez

Principal; CEO, The Lion’esque Group

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